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Event Reviews

MSE Events Group have been fortunate to have had the opportunity to host our clients in some of the most beautiful destinations around the world. Australia will always be our backyard however it has never stopped us from traveling beyond the borders and providing our clients and their customers, employees etc. with a once in a lifetime opportunity to experience a different country.

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Football Victoria 

Community In Business Breakfast 2019

Client Objective 

Operated by Football Victoria (FV), Community in Business is the ultimate community business network that brings together key stakeholders within football in Victoria including businesses, football clubs, media and government. The CIB program was founded as a platform for businesses, football clubs, sponsors, government and media to unite in their shared passion for the world game. This shared passion led, and continues to lead to, the development of meaningful relationships between the vast range of stakeholders in football. Members are provided with affordable and effective opportunities to connect with one another for mutual benefit, whilst achieving important outcomes for football in Victoria. 

MSE Events Group Role 
MSE Events Group managed most of FV events which are held throughout the year across Melbourne. We sourced and priced the venues, unique entertainment, audio Visual requirements, key speakers, panellist, and organised unparalleled networking opportunities. 

Event Review 



Key Highlights: Hearing from Westfield Matildas stars Lisa De Vanna and Princess Ibini & Keynote from FFA Chairman Chris Nikou and Melbourne Victory Hyundai-A-League Head Coach Kevin Muscat and his insights on Leadership.


Victorian Transport Association (VTA)  

Australian Freight Industry Awards 30 Year Anniversary  

Client Objective

To deliver the 30 year Anniversary of the Australian Freight Industry Awards under budget and increase guest numbers from previous years. 

  • Event: Gala Awards Dinner

  • Attendees: 750 guests

  • Venue: The Palladium Crown Melbourne


The Challenge

The challenge set by our client was to deliver a professional event that met previous AFIA Event ‘benchmarks’ including entertainment, theming, production, marketing and the promotion of the event without increasing the costs associated to the event in previous years


The Action

MSE Events Group put together a detailed proposal for our client 11 months prior to the 2019 event, which included a proposal incorporating a headline Act Queen Tribute band, Life size Banners of people who’d won their previous ‘Personality of The Year’ award and Dancers. Other areas that were detailed in the proposal included;

  • Various Entertainment options including; Stage Show - The Greatest Show, Street Performers & a Band


  • Visual Effects and Video content

  • Movie Trailer promoting the event

  • Digital and hard copy Marketing and Promotional collateral

  • Production of video content

  • Awards (various designs provided)

  • Audio Visual requirements and production to deliver the show on the night 


The Outcome 

Target of 750 guests in attendance reached and exceeded clients expectation and within budget. 

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